Implement Lean GTM to achieve your B2B growth goals with test-and-learn sprints.
Trusted by B2B tech leaders
Is the Lean GTM Accelerator for you?
Are you a GTM leader inheriting a mess?
Running GTM plays that aren't working?
Hitting your numbers but burning out?
The ongoing revenue grind is frustrating for everyone.
It takes most B2B scale-ups 40 months to recover their customer acquisition costs, but most customers only stay for 24 months.
Adding more ads, tech, and people only makes the problems worse.
Lean GTM is a simplified management approach that helps you align your marketing, sales, and customer success teams around improving your customer journey.
In The Lean GTM Accelerator, we'll create a scalable GTM playbook, eliminate waste, and create more value for customers so they convert faster and stay longer.
By implementing Lean GTM, you can significantly reduce your customer acquisition costs and shorten the payback period, setting your business up for scalable growth.
Lean GTM Takes an Iterative Approach to Improving Collaboration, Systems, and the Customer Journey
Streamline your processes, improve collaboration,
and cut wasteful spend and work habits.
Create a learning and feedback culture with
improvement sprints on a Lean GTM roadmap.
The Lean GTM Accelerator Is a 4-Phase Journey
"I love Lean GTM because it's like an Agile product roadmap but for revenue teams. We have also reworked the way our teams collaborate internally, and we're now working in two-week sprints with clarity around our priorities and deadlines. Our pipeline and deal velocity are both improving! Jason has been an irreplaceable guide on this journey."
VP of Marketing
Technology Consulting Firm
Weekly GTM Roadmap and Execution Coaching Sessions
Proven Tools and Templates to Take Action Immediately
Hands-on Support to Implement Lean GTM
Ongoing Slack Communication, Training and Feedback
Hello! I'm Jason, founder of Lean GTM.
Many B2B tech scale-up leaders struggle with team alignment, process optimization, and hitting revenue goals due to unclear ideal customers, misaligned teams, and underutilized data. This leads to longer sales cycles, tough scaling, and poor-fit target accounts, causing frustration and high customer acquisition costs.
My 15-year journey in B2B tech includes leading marketing for multiple Agile and lean consulting organizations, where I discovered the power of applying lean principles to go-to-market teams.
I specialize in implementing Lean GTM principles to focus efforts around customers, optimize systems, and foster continuous improvement for sustained growth.
The Lean GTM Accelerator is designed to reduce customer acquisition costs, shorten the payback period, and drive long-term revenue growth through improved team alignment, efficiency, and data-driven decision-making.
"Jason and The Lean GTM Accelerator optimized our go-to-market strategy, reducing customer acquisition costs significantly. Our team is more aligned in our day-to-day operations, and the results prove that this approach works."
VP of Sales and Marketing
AdTech Startup
Frequently asked questions
Ready to Simplify Your GTM Success?
Book an intro call with Jason to learn more about The Lean GTM Accelerator.
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